BrewDog
BrewDog PLC - Senior Graphic Designer
I work within the GoodShip Studio Creative Team at BrewDog taking projects through from creative concept to final artwork for delivery. The role covers a wide range of disciplines from brand design, advertising, product packaging, event collateral, out of home, social media to digital animated assets and everything in between.
Lucky Break
We were briefed to create a new product brand called 'Lucky Break' for BrewDog's 440ml range in grocery. A few potential routes were presented and this was the selected design playing into the maneki-neko character. This beer is sold in all major UK supermarkets.
Limited edition releases
As a craft beer brand we release lots of interesting beers whether it is in collaboration with other brands, playing into events or even Scottish bands!
Wingman
The GoodShip team were tasked with coming up with creative for an OOH burst for our Wingman brand. This was the selected route that went live around London and Manchester as billboards, fly postings and a taxi wrap that turned heads.
Vote Punk
We were tasked with rewarding voters. This activation targetted voters with the incentive of a free beer in our bars or from our sampling team on the streets. Various concepts were pitched and the placard themed idea was selected.
Pinball
We were briefed to create a new 440ml can for our craft range in grocery playing into the arcade world. Various options were presented including an illustrated can that because the tshirt. This beer is sold in all major UK supermarkets.
